Marketing -- United States -- History -- 20th century
Found in 2 Collections and/or Records:
Lyndon O. Brown (1902-1966) was a professor of marketing and advertising at Northwestern, and became a director, and later vice-president, of media and research for two different companies. The collection contains market and distribution research analyses, agency files, speeches, manuscript material, and biographical material, 1930-1957.
Victor Hugo Pelz (1894-1968) was an salesman, editor, and marketer for magazines and newspapers, and had a long working association with Curtis Publishing company. The collection (1902-1918) contains correspondence, sales bulletins, reports, publicity, and a copy of Pelz's masters thesis.