Scope and Contents
The collection contains market and distribution research analyses, agency files, speeches, manuscript material, and biographical material.
Series I contains market and distribution research analyses for specific clients while Series II contains general market and distribution research analyses.
Series III contains agency files from Brown's work for Dancer-Fitzgerald-Sample, Lord & Thomas, C. C. Winningham, Stewart-Brown & Associates and files include memoranda, newsletters, promotional materials, etc.
Series IV contains speeches by Brown about motivational research, marketing management and research, advertising effectiveness, among others.
Series V consists of writings including articles and essays about trademarks, consumers, market research and analysis, among others.
Series VI contains manuscript material for book length manuscripts and a dissertation. Topics include advertising media, marketing and distribution research, quantitative market analysis methods, and sales and market analysis methods.
Series VII contains biographical information and awards.
Dates
- 1930-1957
Creator
- Brown, Lyndon O. (Lyndon Osmond) (Person)
Conditions Governing Access
Collection is open to the public. Collection must be used in Special Collections and University Archives Reading Room. Collection or parts of collection may be stored offsite. Please contact Special Collections and University Archives in advance of your visit to allow for transportation time.
Conditions Governing Use
Property rights reside with Special Collections and University Archives, University of Oregon Libraries. Copyright resides with the creators of the documents or their heirs. All requests for permission to publish collection materials must be submitted to Special Collections and University Archives. The reader must also obtain permission of the copyright holder.
Biographical / Historical
Lyndon O. Brown (1902-1966) was born in Fergus Falls, Minnesota, and educated at Northwestern University.
He was a professor of marketing and advertising at Northwestern.
He became director of media and research for Lord and Thomas, later Foote, Cone and Belding. In 1948 he became vice-president in charge of media and research for Dancer-Fitzgerald-Sample, Inc.
Extent
1.5 linear feet (1 container) : 1 record storage box
Language of Materials
English
Abstract
Lyndon O. Brown (1902-1966) was a professor of marketing and advertising at Northwestern, and became a director, and later vice-president, of media and research for two different companies. The collection contains market and distribution research analyses, agency files, speeches, manuscript material, and biographical material, 1930-1957.
Arrangement
Collection is organized into the following series:
Series I : Market and Distribution Research Analyses for Specific Clients
Series II General Market and Distribution Research Analyses
Series III: Agency Files
Series IV: Speeches
Series V: Articles and Essays
Series VI: Books, Book length manuscripts
Series VII Biographical Data and Awards.
Processing Information
Collection processed by staff, 1996.
This finding aid may be updated periodically to account for new acquisitions to the collection and/or revisions in arrangement and description.
This collection received a basic level of processing including minimal organization and rehousing.
Description information is drawn in part from information supplied with the collection and initial surveys of the contents.
- Advertising Subject Source: Library of Congress Subject Headings
- Advertising -- Research -- United States Subject Source: Library of Congress Subject Headings
- Advertising -- United States -- History -- 20th century Subject Source: Library of Congress Subject Headings
- Advertising executives -- United States Subject Source: Library of Congress Subject Headings
- Brown, Lyndon O. (Lyndon Osmond)
- C.C. Winningham (Firm)
- College teachers -- Illinois -- Evanston Subject Source: Library of Congress Subject Headings
- Dancer-Fitzgerald-Sample, Inc.
- Foote, Cone & Belding
- Manuscripts for publication Subject Source: Art & Architecture Thesaurus
- Marketing -- United States -- History -- 20th century Subject Source: Library of Congress Subject Headings
- Marketing executives -- United States Subject Source: Library of Congress Subject Headings
- Marketing research -- United States Subject Source: Library of Congress Subject Headings
- Research Subject Source: Library of Congress Subject Headings
- Stewart-Brown & Associates
- Title
- Guide to the Lyndon O. Brown Papers
- Status
- Complete Description
- Author
- Tanya Parlet Kira B. Homo.
- Date
- 2013
- Description rules
- Describing Archives: A Content Standard
- Language of description
- English
- Script of description
- Latin
- Language of description note
- Finding aid written in English.
- Sponsor
- Funding for production of this finding aid was provided through a grant awarded by the National Historical Publications and Records Commission (NHPRC).
Repository Details
Part of the University of Oregon Libraries, Special Collections and University Archives Repository
