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Lyndon O. Brown papers

 Collection — Box: 1
Identifier: Ax 476

Scope and Contents

The collection contains market and distribution research analyses, agency files, speeches, manuscript material, and biographical material.

Series I contains market and distribution research analyses for specific clients while Series II contains general market and distribution research analyses.

Series III contains agency files from Brown's work for Dancer-Fitzgerald-Sample, Lord & Thomas, C. C. Winningham, Stewart-Brown & Associates and files include memoranda, newsletters, promotional materials, etc.

Series IV contains speeches by Brown about motivational research, marketing management and research, advertising effectiveness, among others.

Series V consists of writings including articles and essays about trademarks, consumers, market research and analysis, among others.

Series VI contains manuscript material for book length manuscripts and a dissertation. Topics include advertising media, marketing and distribution research, quantitative market analysis methods, and sales and market analysis methods.

Series VII contains biographical information and awards.

Dates

  • 1930-1957

Creator

Conditions Governing Access

Collection is open to the public. Collection must be used in Special Collections and University Archives Reading Room. Collection or parts of collection may be stored offsite. Please contact Special Collections and University Archives in advance of your visit to allow for transportation time.

Conditions Governing Use

Property rights reside with Special Collections and University Archives, University of Oregon Libraries. Copyright resides with the creators of the documents or their heirs. All requests for permission to publish collection materials must be submitted to Special Collections and University Archives. The reader must also obtain permission of the copyright holder.

Biographical / Historical

Lyndon O. Brown (1902-1966) was born in Fergus Falls, Minnesota, and educated at Northwestern University.

He was a professor of marketing and advertising at Northwestern.

He became director of media and research for Lord and Thomas, later Foote, Cone and Belding. In 1948 he became vice-president in charge of media and research for Dancer-Fitzgerald-Sample, Inc.

Extent

1.5 linear feet (1 container) : 1 record storage box

Language of Materials

English

Abstract

Lyndon O. Brown (1902-1966) was a professor of marketing and advertising at Northwestern, and became a director, and later vice-president, of media and research for two different companies. The collection contains market and distribution research analyses, agency files, speeches, manuscript material, and biographical material, 1930-1957.

Arrangement

Collection is organized into the following series:

Series I : Market and Distribution Research Analyses for Specific Clients Series II General Market and Distribution Research Analyses Series III: Agency Files Series IV: Speeches Series V: Articles and Essays Series VI: Books, Book length manuscripts Series VII Biographical Data and Awards.

Processing Information

Collection processed by staff, 1996.

This finding aid may be updated periodically to account for new acquisitions to the collection and/or revisions in arrangement and description.

This collection received a basic level of processing including minimal organization and rehousing.

Description information is drawn in part from information supplied with the collection and initial surveys of the contents.
Title
Guide to the Lyndon O. Brown Papers
Status
Complete Description
Author
Tanya Parlet Kira B. Homo.
Date
2013
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin
Language of description note
Finding aid written in English.
Sponsor
Funding for production of this finding aid was provided through a grant awarded by the National Historical Publications and Records Commission (NHPRC).

Repository Details

Part of the University of Oregon Libraries, Special Collections and University Archives Repository

Contact:
1299 University of Oregon
Eugene OR 97403-1299 USA